Many readers do enjoy reading what's unfamiliar to them. That's why genres like fantasy and science fiction are so popular - because the reader gets to experience something they wouldn't otherwise experience. With Amish romance, readers get to take a journey to a life they're unfamiliar with, without the constraints of modern technology to get in the way of human relationships.
The genre has proven lucrative for publishers,[2][3][4] many of which are Christian publishers, such as Bethany House, Thomas Nelson, and Zondervan.[5] The first commercially successful Amish romance novel, according to writer Valerie Weaver-Zercher, was Beverly Lewis' The Shunning, published in 1997 by Bethany House.[5] In addition, over 150 Amish fiction e-books were self-published between 2010 and 2013.[6] The three most successful authors of Amish romance—Beverly Lewis, Cindy Woodsmall, and Wanda Brunstetter—have sold over 24 million books.[6]
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