Many readers do enjoy reading what's unfamiliar to them. That's why genres like fantasy and science fiction are so popular - because the reader gets to experience something they wouldn't otherwise experience. With Amish romance, readers get to take a journey to a life they're unfamiliar with, without the constraints of modern technology to get in the way of human relationships.
Isaac Byler grew up in the Amish community of Zebulon, Minnesota. Because their community doesn't have the rumspringa common in other communities, it means Isaac will soon need join the church and find a woman to marry, something that just feels wrong to him for unexplained reasons. David Lantz is left supporting his mother and sisters after tragedy strikes. When he takes Isaac on as his apprentice, an attraction grows between them and they will be forced to reconcile their feelings and their faith.
While primarily written for and marketed to adult readers, some young adult Amish romance titles have been published as well. According to a September 2013 Library Journal survey, Amish fiction is the most commonly carried subgenre of Christian fiction in public libraries, although the survey did not distinguish between Amish romance and other Amish-themed literature.