While primarily written for and marketed to adult readers, some young adult Amish romance titles have been published as well. According to a September 2013 Library Journal survey, Amish fiction is the most commonly carried subgenre of Christian fiction in public libraries, although the survey did not distinguish between Amish romance and other Amish-themed literature.
The genre has proven lucrative for publishers, many of which are Christian publishers, such as Bethany House, Thomas Nelson, and Zondervan. The first commercially successful Amish romance novel, according to writer Valerie Weaver-Zercher, was Beverly Lewis' The Shunning, published in 1997 by Bethany House. In addition, over 150 Amish fiction e-books were self-published between 2010 and 2013. The three most successful authors of Amish romance—Beverly Lewis, Cindy Woodsmall, and Wanda Brunstetter—have sold over 24 million books.